![]() ![]() The story speaks for itself: a massive number of customers during the beginning of the shopping season and long queues led to significant profits for retailers. Why is Black Friday important for retailers? Now that you are acquainted with the brief history of the phrase, it’s time to explore its importance. At that time, merchants decided to promote the idea that retailers had suffered losses for most of the year and could make a profit only starting from the day after Thanksgiving when the holiday season started. The phrase spread nationwide in the 1980s but with different interpretations. The meaning “the busiest shopping day” is still alive in the United States. Later, it appeared in The New York Times as the busiest shopping and traffic day of the year. Although the phrase was already used two times, it spread across the United States very slowly. By “Black Friday,” police meant heavy traffic and lots of tourists from the suburbs on the day after Thanksgiving. The next usage of the phrase dates back to 1960s Philadelphia. In 1951, the term was used to refer to workers calling in sick on Friday to make their weekends longer. Now it’s time to delve into the exciting history of this world-famous shopping day. ![]() It was in newspapers, magazines, and TV campaigns. In the 1990s, the phrase “Black Friday” was spread nationwide. It was later used by store workers who had to deal with chaos and long lines in their stores after the great American national holiday. It’s worth mentioning that the term had taken root in Philadelphia. The same happened in a few years when people came from suburbs for Army-Navy football games. Police officers used this phrase to describe the situation that happened at that time. They worked long hours and had to deal with accidents, shoplifting, and busy roads. This process resulted in chaos and brought a lot of work to police officers in Philadelphia. The other story of “Black Friday” comes from the 1960s when a lot of suburban tourists arrived in the city for shopping. However, many people believe that there is another origin of Black Friday. On the day before Thanksgiving, merchants strived to sell as much as possible to earn enough money for life for the whole year. People marked profits with black ink and their losses - with red. Some believe that the term denoted retailers who earned significant profits that day since a long time ago, there was a bookkeeping practice of writing down profits with black and red ink. Companies delight their customers with bonuses, gifts, discounts, and special offers that will attract even those who are not used to saving. Huge discounts on furniture, clothes, home decor, services of online platforms, and great offers that last for one day and appear a day after a famous US holiday - Thanksgiving. Then, we’ll explore some great tips and examples of successful Black Friday campaigns. In this article, we’ll unveil how Black Friday got its name, review its brief history, and find out why it’s essential for retailers. Examples of Effective Black Friday Campaigns.Why is Black Friday important for retailers?. ![]()
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